Wayfinding failures are silent. Nobody calls to say they could not find you; they arrive late and annoyed, or they do not arrive.
What to put in the public brief
- The city and rough area
- That they must physically travel to the location
- Which map applications
- That photographs are required
- Roughly how long including travel
Keep the business name and exact address private until the spot is reserved.
What to put in the private instructions
Ask them to navigate from a specified starting point
Not from wherever they happen to be. A route from the nearest station tests a different thing from a route from the ring road, and you should know which you are testing.
Ask where the route ended
Precisely. In front of the entrance, at the back, on the wrong side of a road they cannot cross, or at a neighbouring unit.
Ask for a photograph from the pavement
Approaching from each direction. This is the image most worth adding to your own listing afterwards.
Ask what they would have done without the task
The honest answer is often "called" or "given up", and either tells you what the failure costs.
Proof worth requiring
Ask for
A screenshot of the route as the app gave it, photographs of the approach from both directions, where the route actually terminated, and which app.
Do not ask for
Any edit or correction submitted to the map platform on your behalf. Listing changes should come from the verified owner, and a stranger's edit can be rejected in ways that are awkward to undo.
When this task type is the wrong tool
If your listing has the wrong address on it, fix that first — you do not need to pay anyone to discover a typo you can read yourself.
If the question is whether people can find you in search rather than on the ground, a local search check is the cheaper instrument and needs no travel.