Before and after video
Before-and-after content is the most regulated format on this list. What you must be able to substantiate, what the brief has to fix, and when not to run it.
Each of these is work a poster can brief in the campaign builder today. Every page carries what to put in the public brief, what to keep private, what the reward should be and why, and the proof that makes the result checkable.
Before-and-after content is the most regulated format on this list. What you must be able to substantiate, what the brief has to fix, and when not to run it.
Brief a testimonial from a real customer without buying a script. Covers consent, the disclosure line, reward guidance and the edit that crosses the line.
Get keyable reaction footage you can composite. Lighting and wardrobe requirements, why the platform effect is not the same thing, and what to require.
Brief reaction content for Reels specifically. How the format differs from TikTok, the watermark problem, disclosure, and the proof to require.
Get real-setting photographs you can actually publish. Framing, aspect ratios, the rights and release questions, and the proof to require.
Commission honest first-listen reactions to a track, with disclosure handled properly. Brief template, reward guidance and what to require as proof.
Get a screen-recorded walkthrough of your product from someone learning it. Brief template, why a beginner beats an expert here, and the proof to require.
Brief a 30-second UGC product demo, set the reward and spots, and get raw footage with proof. Includes the brief template and what to require as evidence.
Brief an unboxing that shows the real arrival experience. Covers who ships, who pays, timing the campaign around delivery, and the proof to require.
Commission short voiceover takes with a usable audio floor. Covers room noise, accent and market, voice rights in the age of cloning, and the proof to require.
Commission a real-usage accessibility check from people using assistive technology daily. What it finds, what it cannot replace, and how to pay for it properly.
Test your Android first-run across the device tiers that actually break it. Brief template, how to specify devices, and the proof to require.
Brief a real person to attempt a purchase and record where it fails. Includes the brief template, how to handle test payments, and the proof to require.
Catch what a rendering grid cannot: real browsers with real extensions, settings and fonts. What to specify and the proof to require.
See your email in real clients, in dark mode, after the clipping threshold. What preview tools miss, the brief template, and the proof to require.
Deliberately break your form and watch what happens. Brief template, the failure cases worth testing, and the proof to require.
Brief a first-run test of your iOS app and get a screen recording of where a new user stalls. Includes the brief template, reward guidance and proof spec.
Measured speed and felt speed are different numbers. How to test the second one, on connections you do not have, and what to require as proof.
Find out whether your navigation matches how customers describe things. Brief template, why the wording of the task matters most, and the proof to require.
Watch a stranger build it from your instructions alone. Brief template, the tools question, and the proof that shows where they got stuck.
Test account creation end to end, including the email step where most abandonment actually happens. Brief template, reward guidance and proof spec.
Find out what your search box does with the words customers actually type. Brief template, the typo and synonym cases, and the proof to require.
Test a TV app the way it is actually used, with a remote from a sofa. Why phone testing misses it, what to specify, and the proof to require.
Test a wearable app at the glance it actually gets. Why phone testing misleads, what to specify, and the proof to require.
Find out what a stranger thinks your site does in the first five seconds. Brief template, reward guidance and the proof that makes the answer trustworthy.
Find out what an ad communicates before media spend decides for you. Comparison framing, reward guidance, and why in-platform testing cannot answer this.
Test the icon, the first two screenshots and the opening lines, which is all most people ever see. Brief template, the install decision, and what to require.
Find out how a name is read, said and misheard in the markets you will sell in. Brief template, why native speakers are the point, and what to require.
Find out what people actually say about a problem in the places they say it. Read-only research, why posting is excluded, and the proof to require.
See what a competitor actually charges in a market you are not in. Brief template, what is legitimate to collect, and the proof that makes it usable.
Follow a real decision across days rather than a session. Brief template, how to prompt without steering, and the proof that keeps it honest.
Find out what your support queue feels like from outside it. Brief template, the internal conversation to have first, and the proof to require.
Find out what happens between checkout and the parcel arriving. Brief template, how to handle the order, and the proof that makes it usable.
See your local listing as someone in that city actually sees it. Brief template, reward guidance, and why your own searches cannot tell you this.
Find out where map apps actually send people, and what the last hundred metres look like. Brief template and the proof that makes it fixable.
Have someone sign up and report every email for a week. Timing, relevance, the message that arrives after they already did the thing, and what to require.
Test packaging with people who have to open it. Shelf standout, the opening experience, disposal, and the proof that makes the feedback usable.
Find out where listeners stop, and why. Brief template, why timestamps matter more than opinions, and the proof to require.
Find out which tier a stranger thinks they need and what they expect to pay. Brief template, the questions that work, and the proof to require.
Have a stranger read your proof at real size in real light. What screens cannot show you, the brief template, and the proof to require.
An outsider's comparison of you against the alternatives a buyer would consider. Brief template, why you must not pick the winner, and what to require.
Test a concept on strangers before you build it. Brief template, reward guidance, and how to ask so the answer is not just politeness.
Catch the errors a spellchecker cannot see, from someone who reads the language natively. What to specify, what it is not, and the proof to require.
Find out what a prospect actually receives after filling in your form. Brief template, the internal conversation to have first, and what to require.
Find out what your profile communicates in the four seconds someone spends on it. Brief template, the follow decision, and the proof to require.
Verify shelf placement, facings and pricing in stores you cannot visit. Brief template, the in-store rules workers must not break, and the proof to require.
Get subtitles that people can actually read at speed. Reading rate, line breaks, burned-in versus sidecar, and the proof to require.
Field a short survey to a task marketplace audience. How it differs from a research panel, the attention checks that work, and what the data cannot support.
Get audio transcribed or machine output corrected by a human. When ASR is enough, what accuracy to specify, and the confidentiality question to settle first.
Get short marketing or product copy translated by someone who lives in the market. Brief template, reward guidance, and why machine output still needs this.
Find out what voice assistants and AI answers tell people about you. What to ask, why your own device cannot tell you, and the proof to require.