Assistant answers are the one surface where being wrong about you is completely invisible from your side. There is no referrer, no impression, and no complaint, because the person got an answer and never arrived.
What to put in the public brief
- Which assistants or apps
- The market and language
- That recordings or screenshots are required
- Roughly how many questions
- That they should be signed into their own ordinary account
Keep the brand and the exact questions private, or you have told the marketplace which brand is checking what.
What to put in the private instructions
Give the questions in a customer's words
Not your marketing language. "Is there anywhere near me that does X" beats any phrasing containing your product category as you write it.
Ask for the answer verbatim
Recorded or screenshotted, not summarised. What you need is the wording and the sources, and a paraphrase loses both.
Ask which sources were named
Where the assistant cites or links. That list is your actual fix list.
Ask a comparison question last
"Is X or Y better for this." Uncomfortable, and it is the answer a customer is most likely to act on.
Proof worth requiring
Ask for
The verbatim answer, any sources cited, the assistant and app version, the country, and the exact question asked.
Do not ask for
Any correction, feedback or report submitted to the assistant. That is manipulating the measurement, and it is not how a wrong answer gets fixed anyway.
When this task type is the wrong tool
If your business details are inconsistent across your own site and listings, fix that first. An assistant repeating your own contradictions back to you is a finding you could have had for free.
If you want to know how you rank in ordinary search rather than what an assistant says, a local search check is the cheaper instrument.