Profiles are assessed in about the time it takes to decide whether to keep scrolling. The material for that decision is fixed and small, and almost nobody who owns a profile can see it that way any more.
What to put in the public brief
- The platform
- That it is a read-only assessment with no following or engagement
- Roughly how many profiles they will look at
- The rough sector
Keep the profile handle private until a spot is reserved.
What to put in the private instructions
Give a time limit for the first look
Ten seconds, then the questions. A profile studied for two minutes is not the profile anyone experiences.
Ask what they think this account is for
Before showing anything else. If the answer is wrong, the bio is doing the wrong job and nothing further down will rescue it.
Ask whether they would follow, and what would change it to yes
The conditional is the deliverable. "If I could tell what I would get each week" is a fixable sentence.
Restate that they must not interact
No follow, no like, no comment, no message. Say it here as well as in the public brief.
Proof worth requiring
Ask for
Written answers, the platform and device, and whether they had encountered the account before.
Do not ask for
A screenshot showing they visited, or any proof of interaction. There should be no trace, and asking for one invites the behaviour the brief prohibits.
When this task type is the wrong tool
If you want to know whether your posts are any good, this is the wrong layer — it tests the shopfront rather than the goods.
If what you want is followers, no research task produces them, and anyone selling you paid follows is selling a number that costs you reach rather than earning it.